Ava Mayfair
Shopify ecommerce, technical/on-page SEO, analytics, Google Ads and tracking support.
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Project Overview
Delivered Shopify SEO, internal-link, image and tracking improvements with supporting Ahrefs, Search Console and Google Ads evidence.
◎The Challenge
- Improve SEO visibility and site quality on Shopify while investigating analytics/tracking discrepancies after site changes.
- Find orphan/internal-link opportunities and image/performance issues without disrupting the ecommerce experience.
⌘My Approach
- Reviewed Ahrefs and Search Console data, worked on orphan pages, redirects/internal links and image optimisation.
- Investigated GA4 ecommerce/revenue tracking and supported Google Ads/analytics review.
- Supported wider digital marketing and social-account work while monitoring organic and paid performance.
- Reviewed Meta Ads campaigns, purchase results, spend, reach, frequency and cost per purchase to support campaign decisions.
What I Worked On
Hands-on work across the project.
Technical SEO
Ahrefs audits, issue review and Shopify SEO cleanup.
Search Console
Query, clicks, impressions, CTR and position analysis.
Internal Linking
Orphan-page identification and internal-link improvements.
Redirect Cleanup
Redirect/link review and technical cleanup.
Image Optimisation
Image sizing and ecommerce performance improvements.
On-Page SEO
Page and ecommerce-content optimisation.
GA4 Investigation
Ecommerce/revenue tracking troubleshooting after site changes.
Google Ads
Account and campaign analysis across search and PMax.
Shopify Support
Store management and ecommerce optimisation.
Digital Marketing
Paid/organic performance monitoring and campaign support.
Page & Store Updates
Shopify page, product, content and merchandising improvements.
Technical Troubleshooting
Tracking, ecommerce and storefront issue investigation after site changes.
UX & Page Design
Supported cleaner customer-facing page structure and ecommerce presentation.
Year-Round Scope
I supported Ava Mayfair across Shopify development, page and product updates, technical SEO, analytics, tracking and paid media throughout the year.
Website, Product & Development Work
- Updated Shopify pages, product presentation, content and ecommerce structure
- Supported page design and UX improvements across customer-facing sections
- Troubleshot site, tracking and ecommerce issues after website changes
- Worked on image optimisation, internal linking and site-quality improvements without disrupting the storefront
- Supported ongoing technical and marketing changes across the live Shopify store
SEO & Ecommerce
- Ahrefs SEO audits and technical issue review
- Orphan-page identification and internal-link improvements
- Redirect and link cleanup
- Image resizing and optimisation
- On-page SEO and ecommerce-content support
- Search Console performance and query analysis
Analytics & Tracking
- Investigated GA4 tracking and missing ecommerce revenue after site changes
- Reviewed Google Ads and analytics implementation
- Supported Meta / social account access and tracking-related work
Paid Media
- Google Ads account and campaign analysis
- Campaign structure, search and Performance Max review
- Performance monitoring using Ads, Ahrefs and Search Console evidence
- Meta Ads campaign review, purchase-focused optimisation and cost-per-result analysis
Evidence
The gallery includes Shopify/site, Ahrefs, Search Console and Google Ads screenshots.
Evidence & Screenshots
Real screenshots from SEO, Search Console, ads, analytics and technical work.
Ava Mayfair - Shopify Website
Shopify ecommerce homepage / product presentation evidence.
Ahrefs Site Explorer - Ava Mayfair
Organic visibility, backlinks, keywords and traffic overview.
Google Search Console - 6 Month Comparison
Six-month Search Console comparison.
Google Search Console - 28 Day Queries
28-day clicks, impressions, CTR, position and query evidence.
Google Ads - Ava Mayfair Overview
Google Ads account overview evidence from the supplied dashboard screenshot.
Meta Ads - Ava Mayfair Campaigns
Ava Mayfair Ads Manager campaign evidence showing website-purchase results, spend, impressions, reach, frequency and cost per purchase.
Tools & Technologies
Platforms, channels and tools used across the work.