The Soap Kitchen
WordPress/WooCommerce development, technical SEO, Google Ads, tracking and custom soap-calculator development.
Open Live Website ↗
Project Overview
Delivered technical SEO fixes, custom calculator development, paid-media optimisation and ongoing WooCommerce support, backed by live Search Console, Ahrefs and Google Ads screenshots.
◎The Challenge
- Keep a large WooCommerce site technically healthy while improving SEO, paid-media visibility and conversion measurement.
- Build a soap calculator that handled real formulation logic while integrating with WooCommerce products.
- Validate frontend changes where caching could cause the public site to show an older version.
⌘My Approach
- Resolved 404/4XX, redirect, canonical, HTTPS/internal-link, sitemap/indexation and metadata issues.
- Built/refined the Soap Recipe & CPSR Calculator with wet/cured weights, lye/water calculations, oil percentages, fragrance products, recipe saving and ecommerce workflows.
- Managed and reviewed Search and Performance Max campaigns, search terms, ads and conversion performance.
- Worked on GA4/GTM tracking and cache/frontend troubleshooting.
- Managed and reviewed Meta Ads ad sets, purchase results, budgets, delivery and cost per purchase across product and recipe-focused campaigns.
What I Worked On
Hands-on work across the project.
Technical SEO
Ahrefs/Search Console auditing, indexing and technical issue resolution.
404 & Redirects
404/4XX fixes, redirects, canonicals and HTTPS/internal-link cleanup.
Metadata
Meta title/description improvements and page-level optimisation.
Internal Linking
Orphan-page and internal-linking improvements.
Soap Calculator
Custom formula calculator with real soap-making logic.
CPSR Workflow
Recipe summary and CPSR-readiness functionality.
WooCommerce Integration
Fragrance/product selection, save recipe and cart-related workflows.
Google Ads
Search, Shopping and Performance Max campaign management.
Search Term Review
Query, ad strength, campaign change and optimisation analysis.
Analytics & Tracking
GA4, GTM and conversion measurement.
Performance & Cache
Cache validation, frontend troubleshooting and deployment checks.
E-commerce Support
Product/content/customer-journey improvements across WooCommerce.
Page Design & Build
Built and refined ecommerce pages, content layouts and campaign sections.
Product Management
Product, category and customer-facing content updates.
Technical Troubleshooting
Resolved cache, plugin, WooCommerce and frontend issues on the live site.
Year-Round Scope
I worked across The Soap Kitchen website throughout the year: website development and page design, product/category updates, technical SEO, paid media, analytics, tracking, custom calculators and ongoing ecommerce troubleshooting.
Website, Product & Development Work
- Built and improved content, ecommerce and campaign pages across WordPress/WooCommerce
- Updated products, categories, content structure and customer-facing ecommerce information
- Troubleshot frontend, cache, WooCommerce, plugin and deployment issues
- Built new custom tools and continuously refined existing calculator functionality from real feedback
- Handled technical fixes while keeping the live customer journey and SEO structure stable
Technical SEO
- Ahrefs and Search Console audits and issue monitoring
- 404/4XX, redirect, canonical and HTTPS/internal-link fixes
- Sitemap and indexation checks
- Meta title and meta-description optimisation
- Broken-link and image issue resolution
- Internal linking and orphan-page work
- Product/category and content SEO improvements
- Cache-related validation after site updates
Custom Development: Soap Calculator
- Built and refined the soap recipe / CPSR calculator
- Wet-batch and estimated cured-weight calculations
- Superfat, lye concentration and fragrance-load calculations
- Oil formula percentages and weights
- NaOH and deionised-water calculations
- WooCommerce fragrance/product integration
- Save recipe, PDF and add-to-cart related workflows
- CPSR-readiness and recipe-summary functionality
Google Ads & Analytics
- Managed and optimised Search, Shopping and Performance Max activity
- Worked across brand, soap-making, oils, ingredients, kits and product-focused campaigns
- Reviewed search terms, ad strength, campaign changes, cost/conversion performance and optimisation recommendations
- GA4, GTM and conversion-tracking support
- Meta Ads campaign and ad-set management, creative testing, purchase optimisation and cost-per-purchase analysis
Evidence
The evidence gallery includes Search Console, Ahrefs, Google Ads and calculator screenshots from the work.
Evidence & Screenshots
Real screenshots from SEO, Search Console, ads, analytics and technical work.
The Soap Kitchen - Live Website
Live-site navigation / ecommerce interface evidence.
Ahrefs Site Explorer - TSK
Organic search, keyword, backlink and competitor evidence.
Google Search Console - 28 Day Overview
28-day Search Console performance overview.
Google Search Console - 6 Month Comparison
Six-month comparison and query-level performance evidence.
Google Ads - The Soap Kitchen Account Overview
Account-level paid media dashboard and campaign performance view.
Google Ads - Brand Search Ad
Brand search ad evidence including impressions, clicks and CTR.
Google Ads - Soap Making Search Ad
Soap-making search ad performance evidence.
Google Ads - Essential Oils Search Ad
Essential-oils search ad performance evidence.
Meta Ads - The Soap Kitchen Ad Set Performance
Ad-set level purchase performance, budgets, spend, impressions, reach, frequency and cost-per-purchase evidence.
The Soap Kitchen Soap Calculator - Formula & Cured Weight
Custom soap calculator showing formula inputs and fresh/cured batch outputs.
The Soap Kitchen Soap Calculator - CPSR Readiness
Calculator interface with recipe summary and CPSR-readiness workflow.
Tools & Technologies
Platforms, channels and tools used across the work.