Supplies For Candles
WordPress/WooCommerce ecommerce, technical SEO, custom tools, paid media, tracking and year-round optimisation.
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Project Overview
A year of hands-on SEO remediation, ecommerce development, custom-tool work, campaign management and measurement. Evidence is presented with dated screenshots and reporting periods rather than unsupported growth claims.
◎The Challenge
- Maintain SEO health and ecommerce performance across a large WooCommerce catalogue while resolving technical crawl issues, URL problems, tracking gaps and frontend/plugin changes.
- Investigate 1,000+ URLs flagged for oversized HTML output without disrupting live ecommerce functionality.
- Build useful customer-facing tools while keeping product, stock and cart logic connected to WooCommerce.
⌘My Approach
- Ran ongoing Ahrefs and Search Console reviews and fixed 404/4XX, broken links/images, redirects, canonicals, HTTPS/internal-link and orphan-page issues.
- Worked through product/category SEO, metadata, internal linking, image optimisation, sitemap/indexation and URL consistency.
- Investigated oversized WooCommerce HTML output and documented evidence for the development agency.
- Built/refined the Batch Calculator and wick-finder functionality with WooCommerce product integration.
- Managed/support Google Ads and Meta Ads, including purchase-focused campaign optimisation, ad-set/audience testing and cost-per-result review, plus GPT Ads tracking alongside GA4, GTM, pixels and UTMs.
What I Worked On
Hands-on work across the project.
Technical SEO
Ahrefs/Search Console audits, crawl health, indexation and remediation.
404 & Broken Links
404/4XX, broken links, broken images and outdated URL cleanup.
Canonicals & Redirects
Canonical reviews, redirect fixes, chains and URL consistency.
On-Page & Metadata
Titles, descriptions, category/product SEO and content optimisation.
Internal Linking
Orphan pages, internal links, sitemaps and crawlability improvements.
Image SEO
Image resizing, ALT work and oversized-image remediation.
Crawl Investigation
Investigation of 1,000+ URLs with oversized HTML output.
Batch Calculator
Custom candle batch calculator connected to ecommerce workflows.
Wick Finder
Custom wick recommendation / product logic and supporting fixes.
Google Ads
Campaign management, search/shopping/PMax support and optimisation.
Tracking & Analytics
GA4, GTM, pixels, UTMs and conversion-event troubleshooting.
WooCommerce Development
Product/category updates, page builds, cache, frontend and plugin troubleshooting.
Page Design & Build
Built and improved ecommerce pages, campaign sections and customer-facing layouts.
Product Management
Product, category, attribute, content and merchandising updates.
Technical Troubleshooting
Resolved live-site, plugin, template, cache and deployment issues.
Year-Round Scope
I worked across the full ecommerce website throughout the year: technical SEO, product and category updates, new page builds and design changes, custom tools, Google Ads, Meta Ads, analytics, tracking, WooCommerce development, technical troubleshooting and ongoing site maintenance.
Website, Product & Development Work
- Built and redesigned ecommerce pages, landing sections and conversion-focused website components
- Updated products, categories, attributes, stock-related content, descriptions and merchandising structure
- Troubleshot frontend, WooCommerce, plugin, cache, template and deployment issues
- Built new custom functionality and improved existing tools instead of relying only on off-the-shelf features
- Worked with development/agency teams on site-wide technical issues while protecting live ecommerce functionality
Technical SEO & Crawl Work
- Ahrefs and Search Console audits, issue review and ongoing tracking
- 404/4XX errors, broken links and broken image fixes
- Canonical URL reviews and corrections
- Redirect issues, redirect chains and outdated URL cleanup
- HTTPS/internal-link issues
- Orphan pages and internal-link improvements
- Sitemap, crawlability and indexation checks
- Product/category SEO and URL consistency work
- Meta title and meta description optimisation
- Image SEO, ALT work and oversized-image reduction
- Investigation of 1,000+ URLs flagged for HTML output above the Googlebot/Ahrefs crawl threshold, including WooCommerce templates, inline scripts/styles and shared frontend components
Custom Development
- Built and refined the Supplies For Candles Batch Calculator
- Worked on wick-finder functionality and product recommendation logic
- WooCommerce product integration, pricing, stock and add-to-cart workflows
- Frontend, cache and plugin troubleshooting
Paid Media & Tracking
- Google Ads campaign management and optimisation
- Meta Ads campaign management, audience/ad-set testing, purchase optimisation and cost-per-result review
- ChatGPT Ads / GPT Ads conversion tracking setup and testing
- GA4, Google Tag Manager, Meta Pixel, UTM and conversion-event troubleshooting
- Campaign landing-page and ecommerce journey support
Evidence
The screenshots below include live SEO dashboards, Search Console data, Google Ads performance and custom-tool work. Metrics are shown with their original reporting periods rather than being presented as lifetime results.
Evidence & Screenshots
Real screenshots from SEO, Search Console, ads, analytics and technical work.
Supplies For Candles - Live Website
Live ecommerce website / homepage evidence.
Ahrefs Site Explorer - Supplies For Candles
Organic visibility, backlinks, keywords and competitor overview.
Google Search Console - 6 Month Comparison
Longer-term Search Console performance comparison.
Google Search Console - 28 Day Performance
Clicks, impressions, CTR, average position and query evidence.
Google Search Console - Extended Query Evidence
Extended query-level evidence for detailed review.
Google Ads - Oct 2025 to Aug 2026
Dashboard screenshot showing 1,774,678 impressions and £64,773.89 cost for the displayed report period.
Meta Ads - Supplies For Candles Campaign Performance
Campaign-level purchase, spend, impressions, reach, frequency and cost-per-result evidence from the SFC Ads Manager account.
Supplies For Candles Batch Calculator - Live Tool
Live custom candle batch calculator showing calculated batch results, recommended products, wick options, add-to-cart and recipe-saving workflow.
Supplies For Candles Batch Calculator - WordPress Build
WordPress editor evidence for the custom candle batch calculator shortcode/tool.
Tools & Technologies
Platforms, channels and tools used across the work.